#Dreams #CranberryDreams #FleetwoodMac, Did we just become best friends? Do Not Sell My Personal Information, Your California Privacy Rights TikTok star Nathan Apodaca, otherwise known as the “Ocean Spray Guy,” is apparently a Lakers fan. Ocean Spray gifted Apodaca a new truck that was filled with the juice company’s products after his original video went viral. “Brands have an opportunity to reflect on who they are as a brand, what they stand for and what that means in how they show up on TikTok,” she said. Listen on Apple Podcasts | Spotify, Jalen Rose: Renaissance Man @420doggface208 had it right. @mickfleetwood @420doggface208. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, Rachel Maddow Will Quarantine After Having Had a Close Contact Test Positive For Covid-19, What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies, Meet Decision Desk, the First to Call the Election for Joe Biden, CNN Is Most-Watched For Day 3 Election Coverage, AgencySpy Dog of the Year Awards, Round 4, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales, Shopper Insights to Drive Your D-to-C Strategy. “You can’t plan for viral,” she said. A TikTok user's video showing him skateboarding while drinking a container of cranberry juice as a classic 1970s song plays has gone viral and led to some surprises for the Idaho man. Thanks for contacting us. Job finished. 21. Our community doesn’t expect that from them.”. #LakeShow pic.twitter.com/IgHldxrZKd, — Follow Through LA (@FollowThroughLA) October 12, 2020. He reportedly works at a potato warehouse in Idaho and made the initial video because his truck broke down on his way to work. Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch tacos #waterislife #high #morning #710 #cloud9. THE BEST INSIGHTS FROM THE ULTIMATE INSIDERS, Blue Rush: A NY Giants Podcast Sorry, your blog cannot share posts by email. Puris’ advice to brands is to open the app, see what the first 10 TikToks are and pay special attention to the comments, but try not to chase trends. Listen on Apple Podcasts | Spotify, Gang's All Here: A NY Jets Podcast Your Ad Choices Listen on Apple Podcasts | Spotify, © 2020 NYP Holdings, Inc. All Rights Reserved And have a plan in place for when these opportunities do show up.”, What a Successful Influencer Marketing Strategy Looks Like Right Now, How Everything About 2020 Has Disrupted Gen Z Spending, Where Audio Advertising Is Heading in 2021, Your Questions About First-Party Shopping Data Answered, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. She added that the TikTok community has embraced interacting and connecting with brands, to the point where millions of people are creating their own “commercials” on their own time to post on TikTok. Look out below: Horrifying pic shows snake eel burst out of bird's stomach in... Lured by luxury deals, here's where diehard New Yorkers are moving, New study reveals the locations at highest risk of spreading COVID-19, © 2020 NYP Holdings, Inc. All Rights Reserved, Fans will be sorely missed in this traditional rivalry battle, YES broadcaster's undeserved ouster shows sad state of TV sports. Post was not sent - check your email addresses! Apodaca wasn’t the only winner, as the value of Ocean Spray shares has nearly doubled since late September, and “Dreams” reached No. Do Not Sell My Personal Information. Apodaca remade his signature viral video Sunday night to celebrate the Los Angeles Lakers winning their 17th NBA championship, riding his skateboard while sipping wine and listening to “We Are The Champions” in a Kobe Bryant jersey. Privacy Notice Ocean Spray is a popular song by Ocean Atmospheres & Ocean Waves | Create your own TikTok videos with the Ocean Spray song and explore 0 videos made by new and popular creators. “Don’t just wait for a moment to be opportunistic, but plan for this to be a component in the way you think about building your brand all of the time, with an always-on strategy. Puris acknowledged the massive amount of planning by brands and agencies around events like product launches, and how their marketing spending is structured with business metrics in mind, but cautioned that TikTok requires a different mindset. Sitemap TikTok star Nathan Apodaca, otherwise known as the “Ocean Spray Guy,” is apparently a Lakers fan.. Apodaca remade his signature viral video Sunday night … Why Fauci thinks COVID-19 won't be a pandemic 'for a lot longer', Monster alligator seen strolling golf course during Tropical Storm Eta. CEO Tom Hayes and Ocean Spray are getting in on the hype that started Sept. 25, when Nathan Apodaca — also known to his fans as @420doggface208 — posted a video on TikTok. Who knew the combination of a person responding to car troubles by skateboarding to work while drinking a beverage, all set to a classic rock track to complement his video post on TikTok would lead to a signature moment for the platform? Terms of Use With more 55 million views and counting, the video led to the band’s Mick Fleetwood and Ocean Spray CEO Tom Hayes joining the platform to share their responses, as well as a new pickup truck for Apodaca, courtesy of the beverage brand. For the rare few who may have missed this, on Sept. 25, Nathan Apodaca of Idaho Falls, Idaho, posted a TikTok video featuring him skateboarding to work due to a broken down car, drinking Ocean Spray Cran-Raspberry juice and signing along to “Dreams” by Fleetwood Mac. So how can the next brand catch lighting in a bottle like Ocean Spray did? Puris pointed to the theme of TikTok’s presentation at the 2020 Digital Content NewFronts in June, which was Don’t make ads: Make TikToks, and discussed how the platform’s format enables brands to show up in natural ways, with an easy flow from users’ videos to brands’ videos. Walmart’s best early Black Friday deals to shop right now, Uniqlo launches long-anticipated collaboration with Jil Sander, Pharrell is getting ready to school you on racism and social justice, The 37 cutest face masks available online for covering up in style, 25 best early Black Friday 2020 deals you can already shop, 'No way' Megyn Kelly will ever return to mainstream media. Get the latest odds on all the top sports. What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment . TikTok managing director and global head of business marketing Katie Puris called it a signature moment for the platform, and told Adweek that it was an “amplification of what happens when our community comes together, and it amplifies the core spirit of TikTok.”. Ocean Spray Craisins (@oceanspraycraisins) on TikTok | 232 Likes. We've received your submission. It even resulted in a new spot for TikTok. 1 on iTunes and returned to the Billboard charts for the first time since 1977, reaching No. No one could have possibly been prepared for this confluence of events—and therein lies the beauty. The Official Ocean Spray Craisins TikTok Your California Privacy Rights “Focus in on those core values.”, Mirroring one of the concepts that makes TikTok so popular among its users, Puris added, “Brands don’t have to feel like they need to show up as being perfect. Nathan Apodaca doesn't have to skateboard to work anymore thanks to Ocean Spray. Dreams and Cranberry just hits different. 35 Fans. In Apodaca’s original video, he skateboards while sipping Ocean Spray straight from the bottle and singing along to “Dreams” by Fleetwood Mac.


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